Design Process
ABOUT CLIENT
Storytone is an ethical storytelling and media production consultancy.
My client had already put a lot of thought into the color palette and overall gestalt of her new company. She wanted her branding to be organic and vibrant, but still convey professionalism.
INSPIRATION
Using the inspiration images my client provided, I first focused on making an organic shape that fit the established look and feel. I struggled with this because when faced with making a shape that can be anything, everything is a possibility.
FINAL DESIGN
For the final design of this logo and branding, we decided to narrow the scope of shapes to a dialogue bubble, and brought in a sense of depth, and optimism with transparent organic shapes serving as the background.
DELIVERABLES
logo, branding, social media profiles/cover photos, instagram tile
